Costeña Bacana, the beer that believes small actions can have a big impact, found a way to turn the heart of the neighborhood into its lungs as well. By applying nanotechnology to store signs, we enhance air quality through photocatalysis, continuously removing volatile organic compounds and harmful greenhouse gases such as methane, CO2, and NOx. Thus, store signs become air purifiers.
Head of Creative: Daniel Rincón
Creative Director: Angela Ayala
Copywriter: Alvaro Gamboa - Julian Torres
Art Director: Andrés Rodríguez - Diego Silva - Javier Naizaque -Paula Bohórquez
Motion Graphics: Juan Camilo Martínez - Juan Camilo Villa
Trade & Innovation Manager: Mailcol Rodriguez
Productora: The Vecinos